Feature Issue #004

GRAN FONDO Fashion-Shoot 2017 – Life is an Attitude. What’s yours?

Omega Speedmaster Dark Side of the Moon – Save the Humans

Did you know that your colleague Clark Kent is more than just a bumbling hack?

Did you know that your colleague Clark Kent is more than just a bumbling hack? That the person behind the bar listening to your tales of romantic woe shares exactly the same relationship trials? Or that your dentist is an even keener cycling fan than you?


Glasses Omega Wayfarer Style classic
Jacket Rapha Reversible Wind Jacket
Shirt Thinking Mu Save the Humans T-Shirt
Trousers Alberto Bike

Mark Twain remarked that “Everyone is a moon, and has a dark side which he never shows to anybody.” The concealed elements are what make us who we are. And that’s exactly the case with the majestic Omega Speedmaster Dark Side of the Moon; should the wearer permit it, there’s Omega’s revolutionary Co-Axial movement to be admired under a scratch-resistant sapphire crystal. Built to honor the astronauts on board the Apollo 8, the Omega Speedmaster is truly an inspirational design object. It tells us to seek out regular heroes. We don’t need superpowers or a space rocket in order to make the world a better place, we need people who’ll let themselves be driven by curiosity. This same curiosity will let you discover the hidden side of your fellow human beings, show interest, openness and broaden your horizons.

This outfit channels this resolve: a reversible riding jacket that can go seamlessly from cycling to chic, and a t-shirt from the Spanish brand Thinking Mu that isn’t just organic but broadcasts ideas worth treasuring.
So be proud of your convictions, ideals and talents. Flaunt them. And for those instances when you need the nerve to unveil your hidden side, the Speedmaster has a 60-hour power reserve.