The stuff legends are made of: Hartbelts are made from used tires, but not any old rubber. If you always wanted a belt made of John Degenkolb’s Roubaix tires, you’ve come to the right place.

This young company from Frankfurt set itself an ambitious goal: creating a belt made of experiences, stories and challenges. Why is this possible and how does it work? Founders Basti and Eric are painstakingly handcrafting unique pieces of design.

They’re particularly proud of their connections with the pros and delighted to be able to recycle their used material. This is how they can create their limited editions – whether the tire has kissed the floor of the Paris-Roubaix, the Milan-San Remo or the Tour de France.

Passion just above the waistline: the HartBelt.

If you prefer something more personal you can also transform your own old tires into a fashionable accessory. If you want to carry your epic Gran Fondo experience with you into the future, this is the best way of doing it. The Hart belts Personal Edition is available for € 110.

The Telekom edition costs € 110.

Real retro freaks are currently going crazy for the pink Telekom edition, commemorating the positive traits of the German cycling guru while nodding their head to Genz’s chart-hit.

The custom belts from Hartbelts give you a very unique look.

The Hart belts Conti- and Vittoria editions are slightly more understated and cost € 90 each. This is probably the best choice for those who don’t identify themselves with the professional peloton.

Handmade in Frankfurt am Main.

We wouldn’t necessarily recommend you wear these belts with a suit unless you really want to stand out. But if you’re travelling to your next big bike adventure in your casual clothing or if you want to tart up your commute a little, Hartbelts give you the chance to show your true love for cycling in a unique way!

You can get one on hartbelts.com


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Words: Photos: Hartbelts