Back in Black – The new Adidas The Road cycling shoe
Why Adidas is launching a new racing shoe now of all times and not ten years ago, we can’t answer. Maybe it’s because more bikers are getting on their road bikes now than in the years before. What we do know is that with The Road cycling shoe, Adidas wants to appeal not only to elite level riders but also to adventurous and health-oriented riders who are enthusiastic about a sustainable form of exercise. That’s why there are more details hidden in the shoe than you might think at first glance.
The Adidas The Road cycling shoe in detail
At first glance, the look of the new road bike shoe is striking. In addition to the iconic three stripes on the side, the design and lacing are reminiscent of traditional Adidas sports shoes. The upper shoe is woven by Adidas from 100% recycled Primegreen material into a seamless Primeweave fabric. The glass fiber reinforced nylon sole is designed in the style of the Adidas soccer shoe range and is intended to ensure efficient power transmission. The shoe is compatible with click pedal systems with 3-hole standard.
The Road shoe will be released on December 1st for € 150 in a black version with white reflective stripes and details in the heel area. According to Adidas, further colour variations are to follow. Adidas has also announced that it will expand its own collection to include other cycling products. So you can be curious what else the developers from the tranquil town of Herzogenaurach have up their sleeve.
The Road shoe is just the kick-off of Adidas’ announced cycling range and already looks very promising. We are looking forward to trying out the whole Adidas collection on the road bike for you. Whether The Road cycling shoe rides as well as it looks will be determined then.
You can find more information at adidas.com
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Words: Rudolf Fischer Photos: Adidas
About the Author
Rudolf Fischer
In his previous life Rudolf was a dab hand at promoting innovation, putting his brain behind big-ticket patent assessments that easily ran into six-or-seven-plus figures. These days, the self-confessed data nerd’s role as editor at DOWNTOWN and E-MOUNTAINBIKE is no less exciting. Given his specialism in connectivity, Rudolf’s often placed on the front line of future mobility conversations, but he’s also big into testing new bikes–both on the daily as a committed commuter and intensively for our group tests. The business economist graduate is as versatile as a Swiss penknife, and that’s no hyperbole. Away from two wheels, his background in parkour means he’s a master of front, side and backflips, plus he speaks German, English, French, Russian and a touch of Esperanto. Japanese remains woefully unmastered, despite his best home-learning attempts. Good to know: Rudolf’s sharp tongue has made him a figure of fear in the office, where he’s got a reputation for flexing a dry wittiness à la Ricky Gervais... interestingly, he's usually the one laughing hardest.
