As web director, the ENDURO website is ‘my baby’. Along with designing and implementing any new features, I’m also responsible for developing and coordinating our online strategies and marketing activities – someone’s got to make sure that all our great content gets read somehow. Then when time permits, I spend time working on my own web projects, speculating with Bitcoin and frothing over all sorts of technical terminology. When it comes to riding then I’m definitely happiest in the Alps, and I’m quite partial to pinning on a start number in the odd race or two. I worked for a number of other riding magazines before joining ENDURO at the very beginning, right in time for the first magazine launch at the end of 2012.