Bringing a classic bang up to date, the iconic Ritchey Logic now boasts features which reflect the current trend in road cycling for adventure. You can now pick up this iconic bike at a more affordable price and with a sultry paint finish reminiscent of 50’s Americana.

We thought we would let Ritchey explain the highlights of the latest incarnation of their Logic frameset:

“This iconic steel road bike frameset has been updated for 2018 with wider tire clearance and a new Ritchey Carbon Fork. Built with Ritchey’s proprietary Logic steel tubing, this beautiful TIG-welded frame gracefully delivers a breathtaking combination of classic aesthetics, modern features and top performance desired by discerning riders around the world.”

“We’ve seen the road bike market moving towards frames and forks that feature wider tire clearance for a more comfortable ride experience on varying surfaces. The 2018 Road Ritchey Logic meets those demands by offering our legendary steel road frame with increased tire clearance and a new Ritchey Carbon Fork,” says Jeff Lockwood, Ritchey International Marketing Manager.

The Road Logic accepts tires up to 30 mm wide (depending on specific tire manufacturer measurements), and is wrapped in a stunning new Skyline Blue paint scheme. The 2018 Road Logic frameset, which includes the new Road Logic frame, new Ritchey WCS Full Carbon Fork and Logic Zero WCS drop-in 1-1/8″ headset is priced at €1299.90/£1120 (VAT inc.).

The 2018 Comp Road Ritchey Logic complete bike offers the new frameset along with a build featuring a more affordable component spec. The build on the 2018 Comp Road Logic is carefully chosen to provide top-level performance at a more affordable price for people looking to experience a fantastic steel road bike without breaking the bank.

“With the success of, and interest in, our WCS-level Road Logic bike, we also had a call for a more affordable option from dealers. Many are custom building a 105-level Road Logic bike for customers, so we decided to ease the process by making a simple “out-of-the-box” solution,” explains Riccardo Deliziosi, Ritchey Global Director of Sales.

Pricing for the 2018 Comp Ritchey Road Logic complete bike is set at €2399.90/£2099 (VAT inc.)

The Comp Road Logic features a Shimano 105 drivetrain, Ritchey Comp 4-Axis stem, Ritchey Comp Curve bar, Ritchey Comp 2-Bolt seat post and Ritchey Comp Zeta wheels. Lockwood elaborates: “Ritchey Comp products deliver the same durability, attention to detail and performance as our WCS-level components, but with a more affordable alloy construction.

Find out more at ritcheylogic.com


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Text & Fotos: Ritchey PR