Bontrager to swap broken carbon wheels for free – Say what?
Your carbon wheelset is broken? Bontrager ensures replacement! The Trek owned brand has good news for those who have bought Bontrager carbon wheels over the last two years.
More and more manufacturers rely on private labels when choosing components for their bike models. The biggest beneficiaries of this process are often the companies themselves (and their margins). Bontrager recently announced an exchange program that will benefit future buyers as well as existing customers: a free replacement for damaged carbon wheelsets. But where’s the catch? Find out more in the official press release.
Trek and Bontrager announced today that all Bontrager carbon wheels will be covered under a two-year, no-cost replacement program through the Carbon Care Wheel Loyalty Program. The parameters of the program are simple: in the unlikely event that you damage your Bontrager carbon wheels within the first two years of ownership, Bontrager will replace them for free.
This major update to Bontrager’s existing Carbon Care Wheel Loyalty Program goes into effect immediately and applies to all Bontrager carbon wheels purchased within the last two years. It covers Bontrager carbon wheels that come stock on bikes as well as aftermarket purchases and comes at no additional cost to the original owner. The updated program also offers coverage beyond two years from the original date of purchase, with a steeply discounted rebuild or replacement available to all original owners of Bontrager carbon wheels, regardless of the date of purchase.
Earlier this year, Bontrager shook the industry by releasing a full lineup of quality carbon hoops at uncommonly approachable price points. The lineup includes Line Pro 30 and Kovee Pro 30 MTB wheels ($1200 MSRP), Aeolus Pro 3 and 5 road wheels ($1300 MSRP), and Aeolus XXX road wheels ($2400 MSRP).
“Nice carbon wheels are a big investment, and one that’s worth making,” said Bontrager Wheels Product Manager Graham Wilhelm. “But wheels take a lot of punishment. Riders want the assurance that if something does go wrong, they haven’t wasted their money. With Bontrager, you get confidence in your purchase along with the amazing performance of our carbon wheels.”
The updated Carbon Care program reinforces Bontrager’s commitment to standing behind its products and its customers. In addition to the updated Carbon Care Wheel Loyalty Program, Bontrager backs all its products with the Unconditional Bontrager Guarantee, which offers all customers 30 days to love a Bontrager product, and the Bontrager Crash Replacement Guarantee, which offers free replacement of any Bontrager helmet if it’s impacted within the first year of ownership.
For more information visit bontrager.com
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Words: Photos: Trek / Bontrager
