Trek-Segafredo debuts custom California – Project One Bikes

For the 2016 Tour of California, Trek-Segafredo has debuted custom Project One bikes with paint schemes inspired by the sun and surf landscape of the West Coast. Starting today, each of the Tour of California designs is available to you! Check out the bikes of Trek-Segafredo, customize to your specifications, then let the masterful artists of Project One bring your dream bike to life. Check out some official Bikeporn from Trek:

With Project One, Trek creates bikes to match any aesthetic and technical specification, like the unique designs the pro riders of Trek-Segafredo will be racing at this summer’s Tour of California. Each bike is inspired by a California sun and surf theme, with a color palette and finish personalized to the style of the individual rider. You too can honor the spirit of California and this great race, because these bikes are now available for purchase.

Project One offers the opportunity to build the bike of your dreams, from components to paint scheme. Modify one of the Tour of California designs with personal flare or your preferred gruppo — or start fresh with a design totally your own. Project One is built on the notion that if you can dream it, we’ll build it. Whether you choose one of the Trek-Segafredo Tour of California designs or something completely different, Project One turns your ideas into reality.

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