The Swiss cycling mainstay has unveiled their latest bikes for 2017, sporting their new naming system, a fresh image and some achingly exclusive specs. Here’s the lowdown on the BMC newness:
As of now, the BMC Roadmachine will be available in three additional colours as a frame set. BMC claim that they’re dropping these extra options in order to meet the demand for fresh looks and build on last year’s success for the frame. Visually, it’s a super clean-looking bike, is kitted out with hydraulic disc brakes and tons of tire clearance for up to 30 mm-wide hoops. So it’s just a question of picking your colour.
Fresh out of the starting blocks (check out our First Ride article here), the latest Shimano Dura-Ace Di2 has now been adopted by the Swiss brand for their triathlon/time-trial rockets. In any doubt to its speed, it’s exactly the same frame as used by the BMC-Ettixx Pro Triathlon Team powered by Uplace.
BMC have decided to downsize their naming procedure for their latest products as a way of simplifying the world, by eliminating component-specific trappings – such as Ultegra Di2 – and replacing them with the much simpler terms of One, Two, Three or Four. BMC are adamant that their new approach will make a significant difference to comprehension when it comes to the bike’s platform level and spec. Those BMC models that are currently in the catalogue won’t be changing their names.
The Swiss are returning with some new heat for the tarmac in 2017, bringing their classic looks with a twist and the welcome wider range of colours for the Roadmachine. Their new naming approach looks set to make purchasing decisions even easier in the future, and if you’re after an extra dose of bike porn, pick the 01 One.
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Words: Benjamin Topf Photos: BMC