Voltaire, Leonardo da Vinci, Immanuel Kant and Coco Chanel. The world needs people with new perspectives; it needs those imbued with the drive to create and the ambition to push boundaries. What might seem impossible at the outset frequently becomes the adopted practice and common belief in the future. That’s exactly why we approached fashion photographer Sebas Romero for our cycling shoot in Barcelona, taking a new stance in the world of road cycling.

The long-established aesthetic of road cycling has had its day. In its place are a swathe of new, upcoming brands from Australia, North and Eastern Europe, Asia and the US.

The once traditional boundaries between road cycling, cyclo-cross, fixed gear and commuter riding are blurring and anarchy is edging its way in. Take cues from Peter Sagan in the peloton, and listen to David Millar’s aversion to the billboard-esque kits of pro teams.

Wouldn’t our lives be a drag if everything was black and white? How long would it take for us to tire of life if everyone mutely followed the rules? How dull would the everyday be if there were no flashes of inspiration and creativity from new perspectives?

Viva la revolution!

Jersey De Marchi Atala 1949 Jersey Shoes Dromarti Race Classic
Jersey De Marchi Atala 1949 Jersey Shoes Dromarti Race Classic
Jersey Giro Chrono Pro Jersey Helmet POC Octal
Jersey Giro Chrono Pro Jersey Helmet POC Octal
Tool: Brooks MT-10
Tool: Brooks MT-10
Jersey: POC AVIB L/S Jersey | Bibs: POC AVIP Bib Shorts | Gloves: POC AVIP | Glasses: 100% Speedcraft
Jersey: POC AVIB L/S Jersey | Bibs: POC AVIP Bib Shorts | Gloves: POC AVIP | Glasses: 100% Speedcraft
Helmet: KASK Protone | Glasses: 100% Speedcraft
Helmet: KASK Protone | Glasses: 100% Speedcraft
Jersey: Bontrager Classique Thermal Long Sleeve | Helmet: Bontrager Velocis | Others: Apple Watch
Jersey: Bontrager Classique Thermal Long Sleeve | Helmet: Bontrager Velocis | Others: Apple Watch
Jersey: Cafe Du Cycliste Womens Violette | Bibs: Cafe Du Cycliste Womens Celine | Cap: Cafe Du Cycliste Cycling Cap
Jersey: Cafe Du Cycliste Womens Violette | Bibs: Cafe Du Cycliste Womens Celine | Cap: Cafe Du Cycliste Cycling Cap
Jersey: ASSOS SS.CampionissimoJersey_EVO7 | Bibs: ASSOS T.Campionissimo_S7 | Book: Terry Richardson
Jersey: ASSOS SS.CampionissimoJersey_EVO7 | Bibs: ASSOS T.Campionissimo_S7 | Book: Terry Richardson
Jersey: Podia Club Colours
Jersey: Podia Club Colours
Jersey: Isidore Asymmetric | Cap PEdALED | Bike: FOCUS Izalco Max
Jersey: Isidore Asymmetric | Cap PEdALED | Bike: FOCUS Izalco Max
Jersey: ASSOS SS.CampionissimoJersey_EVO7 | Bibs: ASSOS T.Campionissimo_S7 | Shoes:  Suplest Edge/^3
Jersey: ASSOS SS.CampionissimoJersey_EVO7 | Bibs: ASSOS T.Campionissimo_S7 | Shoes: Suplest Edge/^3
Jersey: Giro Venture | Bibs: Giro Thermal Bib 3/4 | Shoes: Dromarti Race Classic | Cap: 8bar Adventure Cap
Jersey: Giro Venture | Bibs: Giro Thermal Bib 3/4 | Shoes: Dromarti Race Classic | Cap: 8bar Adventure Cap
Jersey: PEdALED Kaido Jersey  | Cap: Rapha Cap
Jersey: PEdALED Kaido Jersey | Cap: Rapha Cap
Jersey: ASSOS SS.CampionissimoJersey_EVO7 | Bibs: ASSOS T.Campionissimo_S7 | Shoes: Suplest Edge/^3 | Book: Terry Richardson
Jersey: ASSOS SS.CampionissimoJersey_EVO7 | Bibs: ASSOS T.Campionissimo_S7 | Shoes: Suplest Edge/^3 | Book: Terry Richardson
Jersey: Adidas CD.ZERO3 | Bibs: Adidas CD.ZERO3 | Bike: Festka | Glasses: Oakley Jawbreaker
Jersey: Adidas CD.ZERO3 | Bibs: Adidas CD.ZERO3 | Bike: Festka | Glasses: Oakley Jawbreaker
Jersey: CHPT./// Jersey 1.21 - Inner Space | Bibs: CHPT./// Shorts 1.11 - Climbing Ivy
Jersey: CHPT./// Jersey 1.21 – Inner Space | Bibs: CHPT./// Shorts 1.11 – Climbing Ivy
Jersey: Bontrager Ballista Jersey | Bibs: Bontrager Ballista Bib | Bike: Trek Madone 9.9 | Glasses: 100% Speedcraft
Jersey: Bontrager Ballista Jersey | Bibs: Bontrager Ballista Bib | Bike: Trek Madone 9.9 | Glasses: 100% Speedcraft
Jersey: Brooks John Boultbee Collection
Jersey: Brooks John Boultbee Collection
Jersey: Pave R&D Ultralight Pave Jersey | Bibs: Pave Culote Corto Invierno | Socks: Pave Calcetines Bodyfit Pro | Bike: Canyon Ultimate CF SLX | Glasses: 100% Speedcraft
Jersey: Pave R&D Ultralight Pave Jersey | Bibs: Pave Culote Corto Invierno | Socks: Pave Calcetines Bodyfit Pro | Bike: Canyon Ultimate CF SLX | Glasses: 100% Speedcraft
Jersey: CHPT3 // 1.21 Jersey | Bibs: CHPT3 // 1.11 Bib | Helmet: Giro Synthe MIPS
Jersey: CHPT3 // 1.21 Jersey | Bibs: CHPT3 // 1.11 Bib | Helmet: Giro Synthe MIPS
Jersey: Rapha Pro Team Aero Jersey | Bibs: Rapha Classic Bib | Helmet: KASK Protone | Glasses: Oakley Jawbreaker
Jersey: Rapha Pro Team Aero Jersey | Bibs: Rapha Classic Bib | Helmet: KASK Protone | Glasses: Oakley Jawbreaker
Jersey: Rapha Essential Polo | Bibs: Rapha Cotton Trouser | Helmet: Giro Aspect
Jersey: Rapha Essential Polo | Bibs: Rapha Cotton Trouser | Helmet: Giro Aspect
Jersey: Le Coq Sportif Ares Jersey | Bibs: Le Coq Sportif Vintage Bib | Helmet: Smith Overtake
Jersey: Le Coq Sportif Ares Jersey | Bibs: Le Coq Sportif Vintage Bib | Helmet: Smith Overtake
Jersey: Giro Chrono Pro Jersey | Helmet: POC Octal
Jersey: Giro Chrono Pro Jersey | Helmet: POC Octal

The making of video for GRAN FONDO’s fashion shooting with Sebas Romero

Text: Robin Schmitt Photo: Sebas Romero Video: Klaus Kneist, David Vorkauf


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